All in the name: 101 ways to avoid having a weak mark
Published on: Monday 10 January 2022
Italian banks traditionally had highly descriptive names but fell victim to the inherent weakness of those names as trademarks. Banks are now seeking more distinctive names to improve their image and ...
News source: https://www.worldtrademarkreview.com/brand-management/all-in-the-name-101-ways-avoid-having-weak-mark
